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A very short comment. During this hot summer I am playing around with a few things. The other day I have decided to check-out how many websites are HTML compliant.
My very simple answer is: As Soon As Possible, even before having a website and a Domain Name. Why? Because a well thought Domain Name may help you in getting a better SERP (Search Engine Result Pages). Let assume that you are opening a new online jewelry store, and your name is John Doe. More than half people in the world would decide for a Domain Name such as JohnDoeStore.com